BeamIdea is the front door for ideas inside your company.
We're Fitchhardt.
A two-founder studio building tools for operators who care about execution.
BeamIdea is a B2B software solution that enables easy company-wide brainstorming to ensure ideas find the right people, get discussed, and get acted upon.
BeamIdea is run founder-led:
Fast iteration, direct support, and a high bar for clarity.
Live, functioning product
ABM/MDM deployable
Weekly shipping cadence
The workflow.
Why we started
We started Fitchhardt because execution breaks at the handoff from observation to ownership.
The observation
In most organizations, the people closest to problems see improvements first. But the path from ‘someone noticed something’ to ‘the right owner changed it’ is usually broken.
The missing layer
The failure isn’t ideation—it’s routing. Good ideas either don’t reach the right people, or they lose context across Slack threads, meetings, and scattered docs.
Why now
With modern AI, it’s finally practical to match ideas to expertise as the idea evolves—and keep context intact through a single decision thread. That’s the foundation BeamIdea is built on.
What you can verify
We’re early, so we make trust concrete. Here’s what you can check.
Fast response times
During a PoV, support is direct and high-touch.
(You’ll have a real escalation path.)
Founder-led implementation
You work with the builders. No handoffs.
Clear deployment path
If you have Apple Business Manager + an MDM, rollout to managed devices is straightforward.
A defined 30-day PoV
We agree on success metrics, rollout approach, and what “good” looks like by day 30.
Commercial basics handled cleanly
Clear terms, clear ownership, clear next steps.
A real product
See the demo and the live app experience—no concept slides.
Build history
Before BeamIdea, we shipped smaller products and prototypes:
Q3 ’22 — Balance bikes for the U.S. training-wheel market
Project: Tested whether balance bikes could replace training wheels in the U.S. market.
Shipped: Launched a landing page and ran early-market validation.
Learned: Even “better” products don’t move if they fight entrenched habits and buying norms.
Q4 ’23 — PodHeadAI (sailing hazard detection)
Project: Concepted an on-mast camera + vision system to warn solo sailors of obstacles ahead.
Shipped: Built early technical prototypes and scoped a production path (hardware + compute).
Learned: Hardware success is operations: suppliers, assembly, QA, and shipping are the real bottlenecks.
Q2 ’24 — VidNote (human-grade video briefs)
Project: Built a “newspaper for video” — concise briefs by humans based on selected long-form channels.
Shipped: Released on the App Store and iterated based on usage.
Learned: Quality at scale requires AI in the loop.
Q1 ’25 — BeamIdea (current)
Project: The front door for ideas → discussion → decision inside a company.
Shipped: App Store distribution, interactive demo, ABM/MDM deployability.
Learned: Matching improves when the discussion becomes the data (and the workflow stays consistent).
Add a Title
Manuel Eberhardt, CEO
Product & operator workflow design.
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Owns product clarity, rollout design, and customer success
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Focused on turning “ideas” into measurable operational outcomes
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Founder-led sales and implementation
Manuel designs the system end-to-end: the workflow, the incentives, and the rollout path that makes it stick. He cares less about “features” and more about whether an organization can repeatedly capture improvements, turn them into decisions, and make those decisions visible.
How we work
A simple cadence: ship weekly, prove value in 6-8 weeks, support founder-led.
Cadence
Weekly shipping cadence
(small releases, real improvements)
Tight feedback loops:
instrument usage, follow up on friction
Support
Direct founder support during PoV
Clear escalation path, fast turnaround
6 week proof-of-value
Day 0-3
Confirm deployment path + success metrics
Week 1
Pilot group: validate routing + thread quality
Week 2
Stabilize + build momentum
Week 3-4
Broaden rollout
Week 5-6
Drive outcomes + finalize decision
Trust & responsibility
We stay explicit about boundaries and diligence.
Data boundaries
We keep the product focused: only what’s needed to route ideas, preserve decision context, and support your workflow. We don’t sell data, and we don’t optimize for surveillance.
Access control & rollout
BeamIdea is built for managed environments on Android, iOS, and web, with SSO enforced everywhere. If you’re using an MDM, you can roll out using your standard device management controls and policies.
What we’ll provide in diligence
During evaluation, we’ll share a clear security and deployment overview, and answer questions directly.
Manuel Eberhardt, CEO
Adoption, proof-of-value, and enterprise execution.
Manuel owns what happens when BeamIdea enters a real company: getting it adopted, getting it approved, and making results measurable. He runs the entire commercial process founder-led—sales calls, pricing and packaging, contracts, diligence—and he designs the internal rollout approach so the product becomes useful fast instead of sitting idle.
What Manuel owns:
Rollout plan:
Drives real usage by week 2–3 (campaign, messaging, friction removal)
Proof-of-value design:
Success metrics, rollout scope, and what “good” looks like by day 30
Enterprise process:
Pricing, contracts, diligence, security docs, evaluation workflow
Objections:
Operators, IT, security, employees — answered cleanly
If BeamIdea gets traction and the process feels professional from first call to rollout—that’s Manuel’s work.
Erik Fitch, CTO
Product engineering, reliability, and deployment.
Erik builds BeamIdea end-to-end and owns the technical decisions that determine whether it’s dependable in real environments. He’s responsible for the product’s day-to-day behavior—performance, correctness, and stability—and for the rollout mechanics that make deployment straightforward in managed Apple fleets.
What Erik owns:
Build + reliability:
the BeamIdea app and the systems behind it—build, ship, maintain.
Product flow:
How the experience is structured so it’s easy and hard to misuse.
Public surface:
Website + demo clarity, so prospects can evaluate BeamIdea quickly.
Deployment:
ABM/MDM rollout execution, so deployment is uneventful and repeatable.
If BeamIdea feels calm—predictable, stable, and easy to deploy—that’s Erik’s work.
Erik Fitch, CTO
Engineering, architectural design, and deployment.
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Owns matching, infrastructure, and deployment readiness
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Builds for reliability: predictable behavior over clever demos
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Optimizes for long-term iteration speed (weekly shipping)
Erik builds the technical foundation that makes BeamIdea trustworthy in real environments: routing logic, discussion intelligence, and a clean deployment path. His bar is that the product should feel calm—fast to use, hard to break, and easy to roll out without drama.
If you care about execution, we’ll show you.
If you’re the kind of operator who wants small improvements to compound, we’ll walk you through how this works in a real organization—and how we’d prove value in 6-8 weeks.
Are you considering working with us?
Before you make this decision, we would like you to know one more thing about how we work. Because we deeply respect your time, you will have unprecedented access to ours. This will carry through at every level of our cooperation with you, from initial bilateral communications to ramping up the rollout to finally stabilizing BeamIdea in your company. We urge you to MVP this hypothesis and take a minute to call us up and chat, no matter what time it is. If we can’t hold such a fundamental promise, please don’t consider working with us.
If you call this number now, we will pick up: (518) 719-4441